Someone I met today is a podcaster. She rolled into the store buying some small items, less than $30, which is virtually impossible in this store. They weren't large accessories either, which indicated to me she already had the big stuff she needed.

"Cool! So what do you do with your device?"
"Oh, I do podcasts."
"What's your podcast called?"
"Offshore, we do it with Civil Beat."
"Wow! You guys did that podcast on racism in Hawaii, you know that video was really popular right? Tons of my friends shared it."
"Really? I didn't know that."
"Oh, don't you guys have a metrics counter?"
"Our media company handles most of it, so I don't see it."

She apparently got started with Civil Beat and was hired onto Offshore once it branched off. Below is the video I was referencing.